Published on April 1, 2026 1:20 pm
Last Updated on April 1, 2026 1:20 pm
MADISON, Ill. (April 1, 2026) – OUTFRONT Media, one of the largest out-of-home media companies, has been named the title sponsor of the 66-lap USAC Silver Crown race at World Wide Technology Raceway as part of a tripleheader on Sunday, June. 7 during the 10th running of the Bommarito Automotive Group 500 weekend.
The fastest and longest race on the Silver Crown calendar will be known as the OUTFRONT Route 66 Classic presented by Welsch Heating and Cooling with the green flag scheduled for approximately 5:45 p.m. on Sunday, June 7. This 66-lap event will serve as part of a Sunday triple-header with the INDY NXT by Firestone feature race and the prime-time Bommarito Automotive Group 500 NTT INDYCAR SERIES event.
“We are thrilled to welcome back OUTFRONT Media as a partner,” said World Wide Technology Raceway Vice President of Business Development Declan O’Neill. “This partnership will help amplify the Silver Crown event that has brought sprint car racing to the WWT Raceway oval as the fastest race on their calendar.”
OUTFRONT Media has a strong reputation in the out-of-home advertising field, with the St. Louis region ranking among the company’s top 25 markets. The St. Louis TV market sits at number 24 in the United States, making it a key region for brands looking to reach a large and engaged audience through innovative outdoor advertising solutions.
With the addition of this major media company, WWT Raceway will be seen across numerous different markets around the Midwest via out-of-home marketing initiatives.
Tickets for the 10th annual Bommarito Automotive Group 500 weekend with the OUTFRONT Route 66 Classic presented by Welsch Heating and Cooling are available at wwtraceway.com or by calling the ticket office at (618) 215-8888 ext. 1.