Cost of a Traditional Thanksgiving Dinner

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Published on November 22 2019 12:58 pm
Last Updated on November 22 2019 3:12 pm

BY FARMWEEKNOW.COM STAFF

Thanksgiving dinner will cost an average of $48.91 for a 10-person feast, according to the American Farm Bureau Federation’s 34th annual survey. The cost represents a 1-cent increase from last year. The meal cost $44.82 in Illinois.

“The average cost of this year’s Thanksgiving dinner is essentially unchanged from last year, after three years of decline since 2015,” said AFBF Chief Economist John Newton. Ph.D. “Americans continue to enjoy the most affordable food supply in the world, but most don’t realize only 8 cents of every dollar consumers spend on food goes to farmers.”

In a new Farm Bureau survey, most Americans were surprised to learn the farmers’ share of the food dollar is so small. Three out of four Americans are interested in learning more about how their food is produced.

Farm Bureau members, state educational foundations, as well as others involved in food production, are responding to public interest with expanded outreach and educational opportunities. Survey results indicate Americans have faith in those who grow their food, with 88% saying they trust farmers.

“The Thanksgiving price survey opens the door to a deeper dialogue about how food is produced and how prices remain so stable despite volatility in the farm economy this year and severe weather hampering planting and harvest,” Newton added.

The survey found turkey costs slightly less than last year at $20.80 for a 16-pound bird. That’s roughly $1.30 per pound, down 4% from last year. The retail price represents the lowest since 2010.

The shopping list for Farm Bureau’s informal survey included turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream, and coffee and milk, all in quantities sufficient to serve a family of 10.

Although the overall average cost of the meal was about the same this year, prices changed for some individual items. For example, cubed bread stuffing and canned pumpkin pie mix prices declined. Foods showing modest increases this year included dinner rolls, sweet potatoes and milk.

More than 250 volunteer shoppers checked prices at grocery stores in 38 states for this year’s survey. Farm Bureau volunteer shoppers were asked to look for the best possible prices, without taking advantage of special promotional coupons or purchase deals.

The opinion poll revealed that 90% of Americans celebrate the holiday with a special meal. Turkey remains a staple for 95% of consumers, while half serve both turkey and ham.

Despite the growing popularity of prepared foods, the vast majority of Americans, 92%, celebrate Thanksgiving at home or at a family member’s home and most cook their entire meal at home, according to the survey.

The AFBF Thanksgiving dinner survey was first conducted in 1986. The informal survey provides a record of comparative holiday meal costs over the years. Farm Bureau’s classic survey menu has remained unchanged since 1986 to allow for consistent price comparisons.