Oh deer: Arby’s tests venison burger at select locations

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Published on October 27 2016 3:48 pm
Last Updated on October 27 2016 4:03 pm
Written by Zak Dietzen

 

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Arby’s is taking its “we have the meats slogan” pretty seriously this fall.

 
On Tuesday, the Atlanta-based company announced that it will begin testing venison sandwiches in select markets at the end of October.
 
The new sandwich is a thick-cut venison steak made from top and bottom round steaks from the hind quarter of the deer, topped with crispy onions and a sweet-tart berry sauce.
 
Arby’s says it’s sourcing the new meat offering from free-range farmed deer that feed on grass, and Rob Lynch, Arby’s Brand President & Chief Marketing Officer, says he is confident that "deer hunters are going to love this sandwich."
 
The company’s new campaign, “It’s Meats Season,” celebrates the official start of autumn’s hunting season in the U.S.
 
Unfortunately, the new sandwich won't be making its way to Illinois. It will, however, be offered for a limited time at 17 Arby’s restaurants across the country, with tests rolling out over the next several weeks. The sandwich first hits Tennessee early next week before moving on to other deer hunting havens in Wisconsin, Minnesota, Michigan, Georgia and Pennsylvania.